Professional academic environment

    Curriculum Vitae

    Professional Experience

    2022 – present
    Associate Professor
    Stockholm School of Economics, Department of Accounting
    2017 – present
    Program Director and Faculty
    Stockholm School of Economics, Executive Education
    2017 – 2022
    Assistant Professor
    Stockholm School of Economics, Department of Accounting
    2010 – 2016
    Lecturer and Teacher
    Stockholm Business School, Finance and Accounting

    Education

    Academic degrees

    2011 – 2016
    Ph.D. [Ekon. Dr] in Business Administration
    Stockholm Business School, Stockholm University
    2007 – 2011
    M.Sc. in Accounting
    Stockholm Business School, Stockholm University

    Pedagogical training

    2025
    International Teachers Programme (ITP)
    The ITP is the world's leading faculty-development programme – organised by a group of leading international business schools and EFMD Global.
    2015 – 2021
    Faculty Development Courses and Workshops
    Teaching Executives, Stockholm School of Economics
    Tutoring, Stockholm School of Economics
    The Inclusive Classroom, Stockholm School of Economics
    Teaching & Learning for University Teachers (UL-II), Stockholm University
    Teaching & Learning for University Teachers (UL-I), Stockholm University

    Administration

    2026 – present
    Academic director
    Accounting Center of Excellence (ACE)
    2026 – present
    Member of MSc Admissions Board
    Stockholm School of Economics
    2024 – present
    Member of BSc program committee
    Stockholm School of Economics
    2013
    Member of School Board and Research Committee
    Stockholm Business School

    Academic Service

    2025 – present
    Associate Editor
    Accounting Open
    2026 – present
    Editorial board member
    Contemporary Accounting Research
    2018 – present
    Ad hoc reviewer for:
    ABS 4* or FT50 journals:
    Accounting, Organizations & Society; The Accounting Review
    Other journals:
    Accounting, Auditing and Accountability Journal; Critical Perspectives on Accounting; Journal of Business Ethics; Journal of Financial Services Marketing; Journal of Management and Governance; Socio-Economic Review; Qualitative Research in Accounting and Management; Qualitative Research in Financial markets
    [Recipient of the 2020 "Outstanding reviewer" award – QRAM]
    2015 – present
    Member of Scientific committees
    2021 – 2026 EAA annual congress – interdisciplinary/critical track
    2015 & 2021 Interdisciplinary perspectives on Accounting [IPA] conference
    2012 – 2015
    Member of Organizing committees
    2015 IPA conference Stockholm, Sweden
    2012 – 2013 SBS PhD candidate conferences

    Publications

    Research publications

    Chua, W. F., Graaf, J., & Kraus, K. (2026). The dynamics of rankings work–a field study of the crafting and recrafting of a soft public ranking. Accounting, Organizations and Society, 116, 101633.
    Chua, W. F., Graaf, J., & Kraus, K. (2026). "What is this thing called controllability?" A field study of the integration of the controllability principle in the redesign of a performance measurement system, The Accounting Review, 101 (1): 257–284.
    Graaf, J. (2023). Can Sell-side Analysts Compete Using Public Information? Analysts as Frame-makers Revisited. European Accounting Review, 32(1), 141-167.
    Chua, W. F., Graaf, J., & Kraus, K. (2022). Mapping and contesting peer selection in digitalized public sector benchmarking. Financial Accountability & Management, 38(2), 223-251.
    Graaf, J., Kraus, K., & Strömsten, T. (2022). The problematics of financialization–On the important (but neglected) horizontal axis of organizational action. Critical Perspectives on Accounting, 89, 102339
    Graaf, J., & Johed, G. (2020). "Reverse brokering" and the consumption of accounting: A broker desk ethnography of an investment case. Accounting, Organizations and Society, 85, 101154.
    Andersson, P., Graaf, J., & Hellman, N. (2020). Sell-side analysts and corporate acquisitions: case study findings. Qualitative Research in Financial Markets, 12(4), 437-464.
    Graaf, J. (2018). Equity market interactions: Exploring analysts' role performances at earnings presentations. Accounting, Auditing & Accountability Journal, 31(4), 1230-1256.
    Graaf, J. (2016) The Pursuit of Relevance: Studies on the Relationships between Accounting and Users, PhD Dissertation, Stockholm Business School, Stockholm University.
    Graaf, J. (2013). Colouring the numbers–on the role of intellectual capital in financial reporting. Journal of Intellectual Capital, 14(3), 376-394.

    Pedagogical publications

    Att läsa ekonomiska rapporter: En grundkurs i det ekonomiska språket [Reading financial reports: an introduction to the financial language]. Studentlitteratur (2025)
    Boken om Ekonomistyrning [The Management Accounting Book] (with Almqvist, R., Jannesson, E., Parment, A., Skoog, M. & Thomasson, A.), Studentlitteratur (5th edition, 2025)
    Boken om Ekonomistyrning: Övningsbok med lösningar. [Book of exercises] (with Almqvist, R., Eriksson, K. & Parment, A.) Studentlitteratur (5th edition, 2025)
    Excel för Ekonomer [Excel for Business Administrators] (with Borell, A). Studentlitteratur (2021)

    Other publications

    Påverkbarhet – vad är det? Etableringen, tillämpningen och effekterna av påverkbarhetsprincipen i kommunala prestationsmätningar [Controllability – what is it? The establishment, application and effects of the controllability principle in municipal performance measurements] (with Chua, W. F., Fredriksson, C. & Kraus, K.). Practice-oriented report of research findings, SSE Department of Accounting (2026)
    Stöps alla rankingar i samma form? Om framväxten, utvecklingen och användningen av KKiK [Are all rankings made the same? On the emergence, development and use of KKiK] (with Chua, W. F. & Kraus, K.). Practice-oriented report of research findings, SSE Department of Accounting (2021)
    Digitalisering, jämförelser och motstånd - om vikten av att förstå olikheter i kunskapsbehov och organisatoriska arv [Digitization, comparisons and resistance - on the importance of understanding differences in knowledge requirements and organizational legacies] (with Chua, W. F. & Kraus, K.). Practice-oriented report of research findings, SSE Department of Accounting (2021)
    "Intervju med Johan Graaf" Organisation & Samhälle, 2(2), 17
    "Report on the 8th EIASM Interdisciplinary Workshop on 'Intangibles, Intellectual Capital and Extra-Financial Information'" EAA newsletter, 40(4), 16-17

    Research Grants

    2023
    Field studies on Active Fund Management
    Handelsbankens forskningsstiftelser
    SEK 1,800,000
    2018
    Rankings, reactivity and design-deployment interaction
    Handelsbankens forskningsstiftelser (Main applicant: Kalle Kraus)
    SEK 1,215,000
    2017
    Wallander Scholarship
    Handelsbankens forskningsstiftelser
    SEK 1,605,000

    Executive Teaching

    My executive teaching covers topics such as financial management, financial analysis, management accounting and control, accounting issues, financial behaviour, and financial communication. In most programs I teach modules ranging 1.5-6 full days.

    Program Director
    2026 – present
    Business Performance Diploma (BPD)
    Evaluation: N/A
    2020 – present
    Business Administration for Managers and Leaders [Företagsekonomi för Chefer och Ledare]
    9.7 (10 max)
    Faculty
    2026 – presentFEM – Executive Management Program
    9.8 (10 max)
    2023 – presentExecutive Leadership Programme [ELP]
    Evaluation: 9.7 (10 max)
    2020 – presentExecutive Management for Construction and Real Estate [SBL]
    Evaluation: 9.9 (10 max)
    2018 – presentBusiness Administration for Managers and Leaders [Företagsekonomi för Chefer och Ledare]
    Evaluation: 9.9 (10 max)
    2017 – presentCustomized programs for various companies
    Evaluation: 9.3 – 9.8 (10 max)
    2025 – 2026Executive Management Program for the Public Sector [OSMP]
    Evaluation: 9.1 (10 max)
    2019 – 2026Manager and Leader [Chef och Ledare]
    Evaluation: 9.8 (10 max)
    2019Accounting and Financial Management for Insurance experts
    Evaluation: N/A
    2017 – 2019Rapid Acceleration Management Program [RAMP]
    Evaluation: N/A

    University Teaching

    My university teaching covers a broad range of topics in accounting, management control, financial management, financial analysis, valuation, research methods, and theory. This has been conducted on both bachelor, master and PhD level.

    Course Director
    Stockholm School of Economics
    2023 – present3311 – Financial Communication (Master)
    Evaluation: 6.3 (7 max)
    2022 – presentNDH302 – Accounting: How to Prepare the Numbers (Bachelor)
    Evaluation: 6.4 (7 max)
    2018 – 2023Degree projects in accounting & financial management (Bachelor)
    Evaluation: N/A
    Stockholm Business School, Stockholm University
    2014 – 2015Communicating Financial & Non-Financial Information (Bachelor)
    Faculty
    Stockholm School of Economics
    2023 – present3311 – Financial Communication (Master)
    Evaluation: 6.6 (7 max)
    2020 – presentNDH302 Accounting (Bachelor)
    Evaluation: 6.7 (7 max)
    2018 – presentNDH306 Retail Accounting and Financial Management (Bachelor)
    Evaluation: 6.7 (7 max)
    2020 – 2022NDH214 Marketing Research (Bachelor)
    Evaluation: 6.5 (7 max)
    2019 – 2020NDH676 Retail Clubs & Tutorials (Bachelor)
    Evaluation: N/A
    2019 – 2020NDH900 Degree Project in Retail Management (Bachelor)
    Evaluation: N/A
    2016 – 2017332 Accounting and finance (Bachelor)
    Evaluation: 6.5 (7 max)
    Stockholm Business School, Stockholm University
    2011 – 2017Managerial Accounting II (Bachelor)
    2016Accounting theory (Master)
    2016Financial reporting (Bachelor)
    2016Introduction to the research process (PhD)
    2016Accounting for Advertising and PR (Bachelor)
    2016Management control systems (Master)
    2016Principles of Accounting (Bachelor)
    2016Research Methods in Business Administration (Bachelor)
    2013 – 2016Accounting I (Bachelor)
    2014 – 2015Communicating Financial and Non-Financial Information (Bachelor)
    2011 – 2014Performance Management (Master)
    2013Financial analysis (Bachelor)
    2011 – 2012Financial Accounting and Corporate Finance (Bachelor)
    2010 – 2011Finance II (Bachelor)
    2010 – 2011Calculation and Decision Analysis I (Bachelor)

    Supervision & Tutoring

    2022 – presentAssistant supervisor to Anders Biörklund (PhD candidate, SSE).
    2025 – 2026Main supervisor to Johan Van Geffen (PhD candidate, SSE).
    2020 – 2023Assistant supervisor to Lars Lund (PhD candidate, SSE).
    2015 – presentSupervisor of 40 MSc and BSc theses (at SSE and SBS).
    2019 – 2020Tutor for 15 students (COOP retail club, SSE Centre for Retailing).

    Other

    2020Constructing digital module on double-entry bookkeeping, for BE301 Accounting I: Understanding Financial Reports.
    2019 – 2020Faculty representative for the COOP retail club (Centre for Retailing)

    Recognition for Teaching Excellence

    2026Invited to act as Program Director for the 2026 ITP booster programme
    2026Invited to Lead Faculty Development Seminar on "Creating Interactive Classroom Discussions", IFU, SSE Executive Education
    2025BSc Teacher of the Year, voted by the students at SSE
    2023 – presentSSE Distinguished Educators' Network

    Presentations

    Conferences, workshops and other research presentations

    2026
    Qualitative Workshop on Capital Markets, UK
    2026
    Seminar invitation, Copenhagen Business School, Denmark
    2025
    40th CAR Conference, Italy
    2023
    European Accounting Association Annual Congress (EAA), Finland
    2021
    FEKIS Ämneskonferens, Gothenburg Sweden
    2019
    European Accounting Association Annual Congress (EAA), Cyprus
    2017
    Presentation at Mälardalen Högskola, Sweden
    2017
    Presentation at Åbo Akademi, Finland
    2017
    Presentation at Södertörns Högskola, Sweden
    2017
    European Accounting Association Annual Congress (EAA), Spain
    2016
    Presentation at London School of Economics and Political Science, UK
    2016
    European Accounting Association Annual Congress (EAA), the Netherlands
    2015
    Interdisciplinary perspectives on Accounting conference (IPA), Sweden
    2015
    IPA Emerging Scholars' Colloquium, Sweden
    2015
    European Accounting Association Annual Congress (EAA), UK
    2014
    EAA Doctoral Colloquium in Accounting, Estonia
    2013
    Nordic Academy of Management Conference, Iceland
    2013
    European Accounting Association Annual Congress (EAA), France
    2012
    Interdisciplinary Workshop on Intellectual Capital, France
    2012
    International forum on knowledge asset dynamics, Italy
    2011
    Nordic Workshop XVII in Management Accounting, Sweden

    Other conference participation and discussant assignments

    2023
    Paper discussant at the EAA conference, Helsinki, Finland
    2019
    Discussant for Kai Krauss PhD Thesis Proposal, SSE
    2019
    Discussant for Yu Xiang PhD Midway Seminar, SBS
    2018
    Paper discussant at the 12th IPA Conference, Edinburgh, UK
    2015 – 2023
    Session chair: EAA Annual Congresses (various locations)

    Presentation for practitioners

    2025
    Podcast guest, "Numbers talk" (Department of Accounting at SSE outreach podcast), Theme Investor Relations
    2025
    Presentation at SSE Executive Education Alumni event on Financial Communication
    2025
    Masterclass for SSE partner companies on Financial Communication
    2025
    Academic keynote speaker ACE CFO Forum, Theme Investor Relations
    2025
    Presentation at Cátedra Europa (conference to enhance relations between Latin America and Europe), Theme Financial Storytelling, Universidad del Norte, Colombia
    2022
    Presentation at SKR (Swedish Association of Local Authorities) with +350 practitioners
    2017
    Presentation at launch of Research Foundation in memory of Sven-Erik Johansson, SSE
    2014
    Presentation at Infina foundation, Hökerberg & Söderqvist Advokatbyrå