Johan Graaf presenting at Accounting and Financial Management Center of Excellence (ACE)

    Behavioural Perspectives on Accounting & Finance

    Accounting numbers do more than record information; they shape how people think, act, and relate within organizations and broader society.

    Likewise, what to measure, how to report, and what constitutes "value" emerge from specific social contexts and carry moral and political weight.

    My research relies on qualitative, case-based methods to understand how these practices operate in real settings. To date, I have conducted hundreds of interviews with accounting and finance professionals and completed multiple studies using ethnographic inspiration.

    Research Projects

    On-going

    Finalized

    Research Publications

    My research has been published in well-renowned international journals including:

    • •The Accounting Review
    • •Accounting, Organizations and Society
    • •Accounting, Auditing and Accountability Journal
    • •European Accounting Review
    • •Critical Perspectives on Accounting
    View Publications

    Interested in Collaboration?

    Contact me to discuss research projects, academic partnerships, or speaking opportunities.

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